HubSpot Inbound Marketing Exam Flashcards

11 de noviembre de 2022

Doing the first two gives you an idea of the average revenue per customer. You have to make these customers you’ve acquired keep buying from you to help cut down the spending to acquire new customers. These 3 aspects are important at every point in time to keep the business viable and financially sustainable.

• To determine if you’re in a blue or red ocean, you can’t simply ask, “Am I creating or harvesting demand?
• If you place the CTA in an awkward place, it only makes sense that the user experience will be tainted, so to speak.
• A flywheel model encourages companies to consider the user experience in its entirety and understand its potential for compounding growth.
• Combining the two together, these can collectively give you a much better fundamental understanding of how your customers are behaving on your website.
• Throughout the journey of a CRO process, a marketer will encounter six primary elements that can be optimized.
• Your blog should only cover industry relevant information as well as information about your company.

A successful marketer isn’t the one who predicts which test will win basis opinion or inspiration, instead of the one who doesn’t let biasness win over statistical data. If you do intend to make changes or get inspired by A/B tests run other businesses, make sure it’s backed by a reasonable hypothesis that assures that your experiment will perform better. Validate your research data with all the data gathering tools used.

What is conversion rate optimization?

In many organizations with a bottom-up selling strategy, you don’t even need to talk to someone for them to buy your product. Part of the reason many SaaS businesses fail to transition from a traditional sales-led strategy to a product-led one is that there’s no battle-tested playbook. You need to figure out whether a free trial or freemium model will work for your business. In a sales-led organization, the customer acquisition model has a big leak.

Studying the behavior of your target audience gives an insight into “why they do what they do” over the internet, and how you can use this information to build a better-converting website. As a general practice, most marketers tend to copy CRO strategies that yielded results for other firms thinking the same would work for them. But, they fail because every orange button cannot convert and every long form page cannot falter. Take a look at some of the industry’s best CTA strategies and you’ll see that they all make use of basic psychology to define their CTAs. Our corporate finance consultants help companies, as well as private and government entities, with their key financial issues. Stripe is a payment processing tool that is added to HubSpot ecosystem mainly by companies that want to have a complete overview of sales.

Creating your content strategy

You log in to a product for the first time, then a tooltip pops up and tells you to click on a feature. Then, the tooltip prompts you to click on another feature. Once clicked, another tooltip offers to show you yet another feature until you’ve explored the entire product. Show experienced users new areas of the product they might never have tried otherwise.

This reassures them that the onboarding process won’t take long, and that they’re only a few steps from completion. This is done by letting users try before they buy and doing everything we can to help them experience the value of our product. Following the Triple A sprint framework puts you on track to grow your business consistently. In a market where, over the last five years, CACs have increased more than 50% while willingness to pay is down 30%, we need to instill a culture of optimization. If we can, we’ll pull the right levers and put our business in high gear.

What are the steps of conversion optimization?

Be sure the team has consensus about the relevance of these topics before you dive into content creation. Hire a freelance writer, use a project management tool and schedule out your content pieces at least one month in advance. Even the most prolific teams will fall behind if you don’t have some extra hands to produce content. Yes, you read that right, B2B products definitely work on Facebook and Instagram. People click on ads related to their job, even when they’re on Instagram.

Use this information to devise a new and better hypothesis and run more A/B tests, incrementally improving chances for a high-performing test. The website integrated a video on their sales page, which significantly increased the number of visitors who clicked to their price/guarantee page, by 46.15%. Make instructional videos if you offer something complicated. And, there are a plethora of businesses that have actually benefited a lot from this very addition.

Product Bumpers

Welcome messages can also increase a user’s motivation for using the product by clearly explaining the value and building suspense. Product bumpers help users experience meaningful value in the product. To guide users to a desired outcome in the product, you need both bumpers. Removing your red steps and delaying yellow steps moves you closer to building a highway that speeds users to the promised land.

There are three stages in the funnel, the Top of Funnel , the Middle of Funnel , and the Bottom of Funnel . Each stage depicts the phase that the consumer and the marketing team are in, shedding light on their decisions and actions. Wes does what role does optimization play in your conversational growth strategy an excellent job at guiding business owners through the steps of building a business that is 100% product-led. I would recommend it to anyone who wants to learn of the strategies they can employ to grow their company via their product.

Why does understanding this fundamental difference between reporting and

If you really have no idea what your organization’s goals are, you should read Measure What Matters by John Doerr. It lays the foundation for how to prioritize the metrics that matter in your business and work to hit them across your entire team. With that team in place, the next step is to develop an ongoing optimization process. Launching a free trial doesn’t have to be a three- to six-month process in which your engineering team rehauls the product and you invest hundreds of thousands of dollars for an experiment.

• However, to improve your experience, you continuously need to look for ways to improve.
• If you have a freemium product, recap your premium features so that users can explore them right away.
• In addition to providing value, it’s an inexpensive form of advertising and keeps their solution top-of-mind.
• By looking at outputs, we can quickly analyze the area of our business that most requires our attention.
• The third stage of the inbound methodology is about delighting your customers.
• On this page, you simply click the call to action to create a poster, and within seconds you’re editing a poster in the product.

Through inputs or comments from consumers, live agents and chatbots can be used to direct consumers quickly to recommended products or services that may be aligned with their needs. With data about past purchase history, chatbots can also pop up to make recommendations for other products based on customers who may be a part of a similar persona profile group. Once you’ve mapped out your content strategy, you’ll be ready to build authority, outrank the competition, and attract loyal customers. Remember, the key is to keep it short and educational, never promotional.

Now, before you dive into Part II, I encourage you to take a break and think about what product-led model will work best for your business. If you’re still undecided, I’d recommend going through each of the questions outlined at the end of each section of the MOAT framework. Next up, we’re going to dive into how you can build your foundation for a product-led business. If you don’t convert at the end of Nudge.ai’s 30-day free trial, you’re prompted to use their free tool. This freemium product sits in Gmail and gives you useful information on each contact in your inbox.

For the marriage to work, both sides need to cooperate. Had Salesforce started with a no-touch, product-led model, it would have been hard, if not impossible, to combat those objections. You don’t become a market behemoth by selling products nobody can understand. For this reason, most companies leverage a sales or marketing-driven go-to-market strategy in a blue ocean. At the time, HubSpot was still growing 30%-40% per year on the shoulders of our original marketing and sales-driven inbound marketing model.

A close look at how business viability works shows it’s in close relation with the fundamentals of creating a successful CRO campaign. All that matters is knowing where they are and how your product or services will be of use to them. To create a business that’ll be considered viable, you’ll need to have or create a means by which your flow of revenue is steady for the long term. To understand how the growth factor works, you must answer 2 questions. Different customer phases in the business’s customer acquisition funnel is the reason for this.